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Setup

  1. Create account at posthog.com
  2. Get project API key
  3. Add to .env.local:

Events Tracked

Store Views

Product Views

Order Events

  • order_started
  • order_details_filled
  • order_placed
  • order_abandoned

Funnels

Track conversion funnels:
PostHog is used in both web store (buyer analytics) and iOS app (seller analytics).